I’m going to borrow something the tech conferences I usually attend and declare a conference tag: eg2007.
What’s that mean? A tag is just a keyword attached to something, like a blog post or picture. If we all use the same tag while talking about the same thing, it makes it easy to aggregate the photos, videos, and blog posts on something like Technorati. That way you can see the whole universe of content being generated about EG2007 in real-time.