He’s talking about the process of making a chocolate company. Used to be a space geek, then a confectioner. Chocolate is one of the most complex things he’s seen. How do you choose a chocolate? How do you choose by percentage and origin is clunky. They wanted to create a simplified model of the chocolate universe. What are appropiate existing models? Maybe like wine? They created a new taxonomy for describing chocolate by flavor.
Chocolately, citrus, fruity, floral, nutty, earthy. This moment represents something they’ve been working on for a couple of years, millions of years later, they’re announcing and launching right here at EG.